Go to Market Strategy: What is and how to implement it in a B2B context
February 5, 2021
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How to design and implement a Go to Market plan for your business? let’s figure it out here in this post!
Francisco Riaño
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Machine Learning: Airbnb Optimal Price Estimator App
February 1, 2023
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This post presents an App made with R shiny that estimates the optimal price of accommodations in Amsterdam based on Airbnb listings data.
MSc Thesis – Customization as a business tool to preserve psychological ownership and enhance willingness to pay.
January 7, 2023
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In this post I present, in a summarized way, the thesis written for my master’s degree in Marketing Analytics at Tilburg University.
Does the infrastructure of Amsterdam make a difference?
November 2, 2022
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This repository was created with the aim of determining and explaining how infrastructure affects the price of a sample of accomodations, listed on Airbnb, in Amsterdam.
Text Mining Part I – Twitter API
October 13, 2022
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In this post, it is explained what is text mining, the main purposes behind it and how it could be developed through R language, using data from the Twitter API.